Fractional co-founder and coach · Cape Town & online
One seat.
Or one sprint.
Most founders I meet don't need another advisor. They need a second operator in the business. So the lead offer is a seat: 10 to 20 hours a month as your co-founder, wherever it's stuck. If you need one thing done and nothing more, there's the sprint. The clinic is how we decide which.
- 01 10, 15 or 20 hours a month · 6-month seat
Fractional Co-founder
From R20,000 / month
Not sessions. A seat. I join your business as a co-founder for a set number of hours a month and help wherever it's stuck that week: the deck, the model, the first customer abroad, the sponsor who won't sign, the hire, the week you can't carry alone. No lane. The business decides where I go.
- 10 hours a month for R20,000, 15 for R27,500, or 20 for R35,000, inside your business, on whatever is stuck
- One list, one weekly call. You put what's stuck on it, I take what moves the business most
- WhatsApp in between, same day
- The first 90 days: the deck, the model and the first three customers or partners, whichever is the bottleneck
- Monthly retainer, invoiced in advance. 90-day review, clean exit either side
For: Founders with a real business and no co-founder: one person doing three jobs, who needs an operator next to them, not another advisor.
- 02 30 min · once-off
Founder Clinic
Free
A short, no-fee call to figure out together whether you need a co-founder, a sprint, or neither. Bring whatever you're working on — early-stage or scaling, polished or messy.
- 30 minutes of straight feedback on whatever's stuck
- A written 3-bullet next-steps note within 24 hours
- No obligation, no upsell at the call
For: Anyone weighing up whether to work together at all. It's the way into everything else.
- 03 3 sessions · 2 weeks
Pitch Deck Sprint
R15,000
We rebuild your deck from narrative up. You walk out with an investor-ready story you can defend. The bounded alternative to the seat, for founders who need one thing done.
- Three 60-min working sessions (Zoom or in-person Cape Town)
- Investor-ready deck (10–14 slides) — narrative, traction, ask
- Two rounds of async feedback on revisions
- Investor-shortlist guidance for your stage
For: Founders going into a pre-seed, seed, or angel round in the next 90 days.
- 04 60 min · pay as you go
Custom Hourly
R2,500 / hour
Already know what you need? Book single hours of coaching or business consultancy for whatever sits outside the seat and the sprint.
- 60-min sessions, on demand
- Coaching, consulting, or sounding-board work — your call
- Notes / written follow-up where useful
- No package commitment
For: Founders I've worked with before, or anyone with a bounded one-off problem.
Real pitch decks, annotated slide by slide
- Seed extension The Duchess pitch deck, annotated The deck that closed our round with ZX Ventures, AB InBev and RMB.
- Seed round Get Lucky Golf pitch deck, annotated The golf-tech seed deck I raised on in South Africa.
- Distribution partners Suncamino Rum pitch deck, annotated A partnership deck built to sign distributors in new markets.
New Workshop
Or build the deliverable
yourself.
The investor deck above and the 5-year cashflow model are two of the things people build in the room at Claude for Entrepreneurs — 3 hours, 8 seats, CHIPS in Gardens. If you'd rather learn to make them than have me make them, start there.
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What does a fractional co-founder actually do?
Whatever is stuck that week. I'm in your business for a set number of hours a month, not in a room talking about it. One week that's the investor deck, the next it's a sponsor negotiation, a pricing call, a hire, or a model you want a second pair of eyes on. We keep one list and one weekly call. You put what's stuck on it, I take what moves the business most.
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What does the seat cost?
A monthly retainer at one of three sizes: 10 hours for R20,000, 15 for R27,500, or 20 for R35,000. Six-month seat, invoiced monthly in advance, reviewed every 90 days, and either of us can step out at a review. Anything beyond that, like a stake, is a conversation at the clinic, not a default.
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What happened to Founder OS, the 5-year model and the International Launch Playbook?
They're inside the seat now. The operating cadence, the financial model and the first customers abroad are the things a co-founder does with you, so I stopped selling them as separate packages. If you only need one of them, book hours or the workshop.
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Are sessions in person or remote?
Both. In Cape Town we meet at Ideas Cartel, Claremont. Everywhere else, Zoom. The work is the same.
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Who is this not for?
Founders looking for cheerleading, lifestyle businesses, or anyone who wants advice without doing the work between sessions. I'm direct and I expect you to be too.
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How is this different from a generic business coach?
I'm an operator first. I've been involved in building six brands over the past decade — most of what I'd share comes from doing the work, getting things wrong, and trying again. The coaching draws on lived experience, not a certification.
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What happens after I book?
You'll get a calendar invite within one business day along with a short pre-work brief — usually a few questions about where the venture is and what's stuck. For the seat, the first session sets the hours tier, the money and the first 90 days. For the sprint, it sets scope.
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Can I reschedule or cancel?
Reschedule any session up to 24 hours before with no charge. Inside 24 hours the session is forfeited unless we agree otherwise — coaching only works if both sides treat the time as sacred.
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Do you sign NDAs?
Yes, on request. The coaching agreement also has a confidentiality clause — your venture details stay between us by default.
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What's your refund policy?
Full refund on the unused balance of any sprint or hours up to 14 days after purchase. The seat runs month to month with a 90-day review, so you can stop at any review point. Either way I'd rather make it right than hold money you don't want with me.
Free · 30 minutes · No upsell
Book the
clinic.
30 minutes. No fee, no sales pitch. Bring the venture — early-stage or scaling, polished or messy. If it makes sense to keep going together, we'll figure that out as we go. If not, you'll still walk out with a clearer next step than when you walked in.