Workshop · Ideas Cartel, Claremont
Claude for
entrepreneurs.
You've tried AI. It was underwhelming. You went back to doing the work yourself. Three hours, your laptop, one job you actually hate — you leave with it running.
- Duration
- 3 hrs
- Seats
- 8
- Where
- Claremont
- Per seat
- R3,500
Founding cohort R3,500 instead of R4,950. The first two runs go out at the founding rate. In exchange I ask for honest feedback and, if it earned it, a testimonial.
The deliverable
What you walk
out with.
Six things, running, on your own machine.
- A Project that knows your business
- Live data — Workspace, Xero or M365
- One real artefact, built in the room
- A Skill that repeats your process
- One job running on a schedule
- 14-day call and 30-day review
What you'll build
Things you could make
before lunch.
Nobody builds the same thing. These are the jobs that come up most — pick one and we'll get it running.
Money
- A 5-year cashflow model — the one I charge R15,000 to build
- Your month-end pack, rebuilt from source
- Margin analysis by product, channel or customer
Selling
- An automated sales funnel — lead in, researched, followed up
- An investor deck you can defend in the room
- Quotes and proposals on your template
Running the place
- KPI tracking that chases the team for the number, not you
- A Monday 07:00 brief that writes itself
- The SOPs you've never written down
Tools
- A custom dashboard for your venture, live on your own numbers
- A pricing calculator your team can use without you
- A one-page site for a deck or a campaign
Real files and live links — spreadsheets, decks, documents. No developers, nothing to install.
And once you can do that
- A WhatsApp agent taking first contact, drafts held for your approval
- Customer relationships run by exception
- Recruitment screened against your actual scorecard
- Resource and roster optimisation across sites, people and stock
- A review cycle that summarises itself
Started on the day, built out over the 30. Nobody finishes these in an afternoon — mine took a lot longer.
The run sheet
Three hours,
published in full.
Most of the value in a workshop is whether it was planned properly. Here is the whole thing — roughly a quarter teaching, the rest you, doing it.
- 00:00 12′
Setup and triage
Logged in, on the desktop app. Problems solved now, not at minute 90.
- 00:12 13′
Name the job
Eight jobs on the whiteboard. That list is the spine of the session.
- 00:25 20′
Briefing, not prompting
Rewrite your worst prompt as a proper brief. Watch what changes.
- 00:45 30′
Build the business brain
A real Project — your documents, your numbers, your standards.
- 01:15 15′
Break
Fifteen minutes. The café is downstairs.
- 01:30 30′
Point it at real data
Connect Workspace, M365 or Xero. Ask about your own numbers.
- 02:00 35′
Delegate the job
Hand over the job you named. Get back a spreadsheet, a deck, a document.
- 02:35 15′
Make it repeat
Turn what worked into a Skill. Put it on a schedule.
- 02:50 10′
Commit and close
One thing you'll do by Friday. We book the 14-day call in the room.
Before and after
The room is only
a third of it.
Most training evaporates inside a fortnight. So the week before and the month after are in the seat price, not an upsell.
Before · the week ahead of it
-
7 days before
Set up Claude on the web and install the desktop app. I send exact instructions, including the South African card gotchas.
-
5 days before
Claude 101 — Anthropic's own free course, about an hour. This is what buys us the right to skip the basics.
-
3 days before
One question: which recurring task eats the most time? I read all eight answers and build the session around them.
-
The day before
Bring a laptop, a charger, and one real, messy file. Not a tidy example.
After · included, not extra
-
Day 1
Asset pack — your Project template, the Skill you built, my prompt library.
-
Day 14
A 60-minute group call. One win and one blocker each. This is the call that decides whether it sticks.
-
Day 30
A written review — what's working, what isn't, what's next.
Who it's for
- Owners running 5–50 person teams, still doing work a system should do
- Executives who keep hearing about AI in board meetings and want to use it
- Founders drowning in admin instead of building
- Anyone who tried ChatGPT, found it underwhelming, and quietly stopped
Who it's not for
- Developers. No terminal, no code, no API.
- Anyone wanting a lecture on what AI means for the economy.
- People who won't do the pre-work. Eight seats is too few.
Dates
-
Saturday 22 August 2026
10:00 – 13:00 · Ideas Cartel, Claremont
R3,500 No VAT applicable.
8 seats Book this cohort
-
Do I need to know anything about AI beforehand?
No. You need to be able to use a laptop and you need to have done the pre-work — about an hour of it, spread over the week before. That's the whole entry requirement. This is the non-technical half of Claude: no code, no terminal, no API.
-
Do I need to pay for Claude on top of the workshop fee?
Yes. A paid Claude plan starts at USD 20 per month, which lands around R380–R420 depending on the exchange rate and your bank's forex margin. That's billed by Anthropic in dollars, not by me. You'll need it active before you arrive — the pre-work email walks you through setting it up, including the South African card settings that catch most people out.
-
Why only 8 people?
Because everyone brings a real problem from their own business and I work through it with them. At 20 people that becomes a lecture. At 8 it stays a workshop. It's also why it isn't cheap.
-
Is this a sales pitch for coaching?
No. It's a standalone product with its own deliverable. If we end up working together afterwards, good — but you're paying for three hours and two follow-ups, and that's what you'll get.
-
Can you run this in-house for my team?
Yes, and it's usually the better option above 8 people. Same three hours, your offices or Ideas Cartel, built around your business rather than eight different ones. Mail me and I'll quote.
-
What happens after I sign up?
You'll get an invoice within one business day. Your seat is held for 5 days and confirmed once the invoice is settled — with only 8 seats I can't hold them open indefinitely. The pre-work lands as soon as payment clears.
-
Can I get a refund?
Full refund up to 7 days before the workshop. Inside 7 days I'll move you to the next cohort at no charge, but I can't refund the seat — at 8 people a late drop-out is a seat nobody else could book.
-
Will my business data be safe?
You'll be connecting your own accounts on your own laptop, and you disconnect anything you like at the end. Anthropic doesn't train its models on business-plan data by default. I don't ask for logins and I don't touch your accounts — I'm reading over your shoulder at most, and only if you want me to.
3 hours · 8 seats · Claremont
Eight seats.
That's it.
Every person in the room brings one real job from their own business, and we get it running before you leave. At twenty people that's a lecture. At eight it stays a workshop — which is the whole point, and the reason it isn't cheap.