Article: How we made it in Africa

In 2016, I founded The Duchess, a pioneering non-alcoholic gin and tonic brand in South Africa. Our vision tapped into a growing global trend toward alcohol-free beverages, offering a sophisticated alternative for mindful drinkers. With innovative flavors and a strong brand identity, we quickly scaled, selling over seven million units globally. As we expand internationally, we remain focused on delivering quality and accessible non-alcoholic options while building meaningful connections with our customers.